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Guides · Written for Owners, Not Developers
Straight answers about
websites & Google.
Everything here is free, current, and written the way we'd explain it across a table: no jargon, no scare tactics, and honest about when you don't need to hire anyone — including us.
What a website really costs
Real 2026 numbers for DIY builders, freelancers, agencies, and monthly plans — what drives price, and where cheap gets expensive.
Read the guide →Wix & Squarespace vs. custom
When the builders are genuinely right for you, when custom wins, and the honest math over three years.
Read the guide →How Google Maps picks its three
The map pack gets the calls. How relevance, distance, and prominence actually work — and the mistakes that sink listings.
Read the guide →The 25-point website checklist
Open your site next to this list and count honestly. Every miss is a customer lost or a ranking conceded.
Read the guide →